Listen Before You Leap

8.25 seconds. That’s how long I have to get you to keep reading. A recent report by Microsoft® compared the attention span of a human and a goldfish and found the two were disturbingly close. In fact, the goldfish beat us by over half a second. The Microsoft report claimed the average human attention span went from 12 seconds in 2000 to just 8.25 seconds in 2015. Those figures were compared to an average goldfish attention span of 9 seconds. The challenge we all face today when trying to … [Read more...]