As a latchkey kid that grew up watching the Brady Bunch, the family I wished to emulate had three boys, three girls, Carol and Mike as parents and a maid named Alice. Amidst parents that divorced when I was six years old, me and many of my GenX colleagues learned to fend for ourselves by working through high school and cooking our own dinner. While my mother did her best to support us with dad’s alimony check and her high school education, me and my two sisters grew up quickly and were taught not to complain, get a good education and strive for a career that included a Rolex watch at a long-tenured employer.
This generation of Millenials will change the landscape of how benefits are valued as their influence grows. By 2020, half of the world’s workforce will be made up of Millenials. Our digital communications team at Holmes Murphy & Associates has already began incorporating video into our client’s communications and year-round engagement strategy. Millenials want content when they want it, on a device that suits them, in a fun consumable format. Few Millenials will ever read any of the benefits information you share with them unless it is spoon fed in a fun way. (Case Study on Starbucks creating a video game for their Baristas – Or ask about our Digital Flipbook service … next time we talk).
It has been my experience working with clients with large Millenial workforces that many do not value having a relationship with a primary care physician (PCP), place a premium on experiences and worksite flexibility over climbing the corporate ladder and seek a culture with purpose. They don’t leave for bad benefits … they leave to get away from bad bosses and lackluster corporate cultures. I thought I would share this fun infographic from Virgin on Millienials and Benefits. Further research from their Millenials survey is available here. And for any Millenial who asks, you can point them to reruns of the Brady Bunch on TVLand.