Those who have completed ACAP Health's (Accountable Care Accountable Patients) metabolic risk reduction program, Naturally Slim, have learned that food is fuel. Hippocrates quote, "let food be thy medicine and medicine be thy food", is as true as ever today. His advice then foreshadows now the importance food plays in stemming the obesity epidemic that is leading to diabetes and other chronic conditions. That's what makes sharing this Funny or Die video clip by Nick Offerman a favorite of our staff.
The following is a must watch for anyone who endeavors to change the health risk of a population. Our industry needs to move beyond treating our people like they are asses. We assume humans are like farm animals motivated by dangling a carrot or giving a smack on the rear. As Dr. BJ Fogg explains in the video below, an employee's level of motivation is hardly the culprit.
The research and understanding of "B=MAT" - behavior = motivation, ability and trigger ... is worth the small time investment it will take to watch this video. Dr. Fogg’s research is some of the most groundbreaking in terms of how human beings change behavior. Dr. B.J. Fogg is the Director of the Persuasive Technology Lab at Stanford University.
I came across this video at Rock Health when launching my own startup in the digital health technology space.
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